Top Posts
Don’t Buy Robinhood Stock… Until You See This...
$2.6M Placement and SPP to fast-track China entry...
NorthStar Gaming Announces Receipt of Management Cease Trade...
US Policy Momentum, Clinical Progress Fueling Psychedelics Market...
UnitedHealthcare sued by shareholders over reaction to CEO’s...
Krispy Kreme stock plunges after doughnut chain pauses...
Three Charts to Watch for an “All Clear”...
Use This Multi-Timeframe MACD Signal for Precision Trades
The Unpredictable Stock Market: How to Make Sense...
Group Eleven Intersects 12.0m of 2.30% Cu and...
  • Home
  • Investing
  • Stock
  • Economy
  • Editor’s Pick
Market Commandos
Investing

Google’s Ad Tech Business Faces Uncertainty After Court Ruling

by admin April 18, 2025
April 18, 2025

On April 17 (Thursday), Judge Leonie Brinkema of the US District Court for the Eastern District of Virginia ruled against Google (NASDAQ:GOOGL) in the antitrust case concerning its advertising technology business, casting a shroud of uncertainty over the future of the tech giant’s online advertising business.

Brinkema will now need to determine what remedies to impose on Google to restore fair market competition. The plaintiffs sought to force Google to divest its Ad Manager, which includes the company’s publisher ad server and its ad exchange, to restore competition in the market. This outcome is far more likely following Judge Brinkema’s ruling.

This is a developing story happening alongside a similar case against Meta Platforms (NASDAQ:META), which is being sued by the Federal Trade Commission (FTC) for allegedly monopolizing social media through its acquisition of Instagram in 2012 and WhatsApp in 2014.

This trial against Google began in September 2024, and the plaintiffs in the lawsuit comprise the Department of Justice (DOJ) and attorneys general from eight states.

The plaintiffs argued that Google’s dominance in ad tech allowed it to charge higher prices and take a larger share of ad sales. They accused Google of stifling competition by controlling the technology used to place ads on websites across the internet.

The ruling against Google marks a significant step in one of numerous anti-competitive cases brought against Google in the past few years, both in the US and internationally.

It follows an earlier ruling in August 2024 in which Google was found to have an illegal monopoly in the online search market in the US. That case will move into the remedies phase next week, with a court date of April 21, 2025.

“This is a game-changer,” wrote Connecticut Attorney General William Tong, one of the plaintiffs in both cases. “As Judge Brinkema writes in her decision, Google was in direct violation of the Sherman Act by dictating how digital ads are sold and the terms under which its rivals can compete.

‘With this victory in hand, we can hopefully work now towards restoring a fair, free, and competitive digital advertising marketplace. This decision is the first step in opening up competition so that Connecticut businesses and consumers will pay less for advertising – and therefore less for goods and services. We will no longer be under the thumb of a gigantic multinational conglomerate.”

US District Judge Amit Mehta, who ruled against Google in the August 2024 case, has considered imposing structural remedies that could involve forcing Google to divest its Chrome business, although Google has argued divestiture would hurt consumers. Instead, the company has suggested allowing browser companies to have multiple default agreements with various search engines.

Regulators have been digging into various aspects of Google’s business, including its advertising technology, search practices and mobile operating system.

In addition to the current case, Google is also facing scrutiny from antitrust regulators in Europe, the UK and other jurisdictions. The outcomes of these cases could have far-reaching implications for Google’s business model and the tech industry as a whole.

Today’s ruling signifies a major development in the ongoing scrutiny of Big Tech’s market dominance, which echoes efforts to dismantle AT&T’s (NYSE:T) phone monopoly in the 1980s. The eventual outcome of that case led to AT&T’s breakup into seven independent enterprises, which laid the groundwork for some of today’s major telecommunications and internet services providers, including Verizon (NYSE:VZ) and Lumen Technologies (NYSE:LUMN). It also gave cable companies like Comcast room to expand into internet services.

Whatever outcome Judge Brinkema decides, the ruling could reshape the online advertising landscape and have far-reaching implications for both the company and the broader tech industry.

Securities Disclosure: I, Meagen Seatter, hold no direct investment interest in any company mentioned in this article.

Keep reading…Show less

This post appeared first on investingnews.com

previous post
US Capital Gains Tax Guide for Gold and Silver Investors
next post
Stock Market News UK Update: FTSE 100 & 250 Rise

You may also like

US Policy Momentum, Clinical Progress Fueling Psychedelics Market...

May 9, 2025

NorthStar Gaming Announces Receipt of Management Cease Trade...

May 9, 2025

$2.6M Placement and SPP to fast-track China entry...

May 9, 2025

Bold Ventures to Present at Metals Investor Forum...

May 8, 2025

Los Andes Copper at 121 Mining Investment London

May 8, 2025

Group Eleven Intersects 12.0m of 2.30% Cu and...

May 8, 2025

Quimbaya Gold and Denarius Metals Partner to Formalize...

May 7, 2025

Heritage Mining Announces Encouraging Gold Results from New...

May 7, 2025

Radiopharm Theranostics to Participate in the D. Boral...

May 7, 2025

Crypto Market Recap: Strategy Buys US$180 Million Worth...

May 6, 2025

    Stay updated with the latest news, exclusive offers, and special promotions. Sign up now and be the first to know! As a member, you'll receive curated content, insider tips, and invitations to exclusive events. Don't miss out on being part of something special.


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Recent Posts

    • Don’t Buy Robinhood Stock… Until You See This Chart Setup

      May 9, 2025
    • $2.6M Placement and SPP to fast-track China entry and sales

      May 9, 2025
    • NorthStar Gaming Announces Receipt of Management Cease Trade Order

      May 9, 2025
    • US Policy Momentum, Clinical Progress Fueling Psychedelics Market in 2025

      May 9, 2025
    • UnitedHealthcare sued by shareholders over reaction to CEO’s killing

      May 9, 2025
    • About us
    • Contact us
    • Privacy Policy
    • Terms & Conditions

    Copyright © 2024 MarketCommandos.com All Rights Reserved.

    Market Commandos
    • Investing
    • Stock
    • Economy
    • Editor’s Pick